Challenging that premise, the Chic and Basic company (chicandbasic.com) gives travelers three low-cost options: hotel, hostel and rental apartments sprinkled across downtown from Born (carrer Princesa, 50;, 34-93-295-4652) to Plaza Catalunya (Calle Tallers, 82; 34-93-302-5183) to Gotico (Calle Estruch, 20;34-93-200-2588.). Hostel rates start at 75 euros for a double; 55 euros for a single (about $102 and $75 at $1.36 to the euro); the hotel goes up a notch to between 110 and 210 euros per night. All rooms are very bright, very white — with an eye to sound design (iPod docks and television music channels) and basic needs, which in the jargon of Euro-travelers means bottles of water, plasma televisions and Internet access. In the hotel and hostel, there are small shared kitchenettes. Just down the street from Chic and Basic Born, Ciutat Barcelona (Carrer Princesa, 35; 34-93-269-7475; ciutathotels.com), has minimalist rooms with tall French windows that begin at 95 euros with free high-speed Internet connections and plasma TVs. A roof deck has an itty-bitty pool. A few new apartment rental companies provide Ikea-basic apartments for two to four people in high-end locations. At the newcomer Decimononico (Calle Pescatería, 1; 34-93-319-1661; decimononico.com) apartment rentals in Born begin at 65 euros a person for a double.